Dan Caputo Co.
Modern web presence and portfolio showcase for established commercial real estate company

Services
Branding
Custom Web Development
Web Management Solutions
Property Portfolio Display
Website design and development for Dan Caputo Co., a well established commercial real estate firm. The project focused on creating a modern digital showcase that honors the company's rich history while presenting their extensive property portfolio with enhanced user experience. I developed custom property listings with advanced search functionality and integrated mapping solutions, creating an intuitive platform for clients to explore available properties. The redesigned site has significantly increased user engagement and website traffic, establishing DCCO as a forward-thinking leader in their market.

Strategy
Brand Modernization
User Experience Strategy
Content Architecture
Digital Transformation
The strategic approach centered on balancing Dan Caputo Co.'s established reputation with forward thinking digital innovation. By analyzing their target audience's browsing behavior and property search patterns, we architected an intuitive information hierarchy that prioritizes high value properties while showcasing the company's deep market expertise. The custom mapping and filtering system was designed to reduce friction in the property discovery process, keeping potential clients engaged longer on the site. The visual rebrand maintained elements of their heritage while introducing modern design language that positions them competitively against newer market entrants. This dual focus on honoring tradition while embracing innovation created a digital presence that resonates with both long term clients and new prospects, resulting in measurable increases in qualified inquiries and extended session durations.


