Built for commercial
real estate. Nothing else.

In CRE, someone always knows someone. Your digital presence needs to make the right impression when your name comes up and make it easy
for your network to refer you with confidence.

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Why we exist

A design firm that actually understands what you do

Commercial real estate runs on relationships and referrals. Deals happen because someone knows someone who knows someone. But when your name comes up in conversation, what happens next?

Your prospect pulls up your website. Your partner shares your link. Your existing client forwards your information to an investor. That moment when someone who's never met you evaluates your firm based on what they see online that's where most CRE firms lose credibility.

We founded Pacific Brand Lab to solve this problem. We build digital solutions that make you referable, shareable, and worthy of the introduction. Because in a business built on connections, your digital presence is your handshake before the handshake.

Our Approach

We exist to solve a fundamental problem in commercial real estate: outdated digital presence that fails to create the connections that drive this industry.

WHY WE EXIST

Built to Connect

We founded Pacific Brand Lab because too many reputable CRE firms had digital presence that didn't match their expertise. In an industry built on relationships and referrals, outdated websites and weak branding actively work against the connections that matter most.

WHO WE ARE

Industry Insiders

We come from both sides of the table—CRE investment and comprehensive design experience. This combination means we understand how deals happen, what communication works, and how to build digital presence that supports rather than hinders your network.

WHAT WE BELIEVE

Connection is Currency

We believe well-branded companies and professional websites have immense capacity to create connections within a market. In CRE, where someone always knows someone, your digital presence either reinforces trust or undermines it. There's no middle ground.

HOW WE'RE DIFFERENT

We Speak CRE

Unlike typical agencies, we understand how people actually operate in commercial real estate. We know what forms of communication your prospects respond to, how referrals flow through networks, and what signals credibility before a handshake.

OUR COMMITMENT

Hassle-Free Partnership

We prioritize a simple, straightforward experience with our clients. We do the heavy lifting to maximize your digital potential so you can focus on what actually drives your business—relationships, deals, and market expertise.

WHERE WE'RE FROM

Bay Area Born

Based in San Francisco, we understand the competitive dynamics of Bay Area commercial real estate. This market demands excellence and rewards authenticity—principles that inform every project we build, whether you're local or nationwide.

Your portfolio is impressive.
Let's make sure everyone knows it.

Frequently asked questions

Find answers to common questions about our branding and web development services.

What services do you offer? +

We specialize in branding and web development exclusively for commercial real estate firms. Our services include complete brand identity systems, professional websites, and portfolio management tools. We also offer aerial photography to showcase your properties from every angle.

How does the pricing work? +

Project investment depends on scope and specific requirements. Complete branding and website projects typically range from $6,000-$25,000. We provide detailed proposals after understanding your goals and can discuss package options that fit your budget.

What's your typical project timeline? +

Most projects are completed in 6-8 weeks from contract to launch. This includes discovery, strategy, design, development, and revisions. We'll provide a detailed timeline during our consultation and keep you updated throughout the process.

Do you offer support? +

Yes, we offer comprehensive ongoing support including website maintenance, content updates, technical assistance, and strategic guidance. Our goal is to ensure your digital presence continues to build your market authority.

How involved will I need to be? +

We handle the heavy lifting while keeping you informed at key decision points. You'll provide input during strategy and review phases, but we manage the technical execution so you can focus on your real estate business.